



From the brand


Where Luxury Meets Pet Care
We believe your pet deserves the same level of care and quality you expect for yourself. Our products are crafted with clean, naturally derived ingredients, pH-balanced formulations, and gentle, science-backed blends that nourish skin and coat from the inside out.
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What problem are we solving?
We created Lillian Ruff and RUFF because pets deserve better. Unlike harsh, low-quality shampoos, our human-grade formulas offer the same safety and quality you’d expect for yourself or your family.
What makes our products unique?
We offer salon-quality dog shampoos and conditioners designed for both home grooming and professional salons. Our concentrated formulas deliver rich lather, faster rinsing, and longer-lasting freshness—providing the same professional results groomers trust, now available to every pet parent.

Designed for Sensitive Skin
Lillian Ruff provides skin-soothing care made for allergy-prone pets—relieving itch, dryness, and irritation fast.
Itch Relief Formula

Professional Whitening Power
Our advanced ultra-whitening formulas restore brilliant whites, target tear stains, and give professional, salon-quality results.
Advanced Whitening Care

Waterless Grooming
Our dry dog shampoo spray refreshes coats, eliminates odor, and leaves pets soft and clean without the need for water.
No-Rinse Dog Shampoo

Every Need For Every breed.
Built for thick, double-coated, odor-prone breeds—RUFF by Lillian Ruff cleans deep, removes odor, and soothes sensitive skin.
Deep Clean for Big Dogs
Tailored for Every Need
Our shampoos and conditioners are crafted with clean, plant-based ingredients and trusted by professional groomers and veterinarians for their consistent, high-performance results. Whether it’s sensitive skin relief, deep cleansing, odor control, or coat brightening, every blend delivers visible improvement after one wash
Our Commitment to Quality
At Lillian Ruff, quality isn’t an afterthought, it’s our foundation. Our proprietary blends combine science, nature, and safety to deliver luxury pet care that works.

Pro Size. Premium Power.
Formulated for professionals—our gallon sizes and concentrated blends give groomers the power and performance they need.
Professional Gallon Sizes

Total Pet Wellness
Lillian Ruff is your source for Total Pet Care — premium grooming, oral, and ear wellness in one line.
Total Ear & Oral Care
Product Dimensions : 3 x 3 x 8 inches; 1.21 Pounds
Item model number : 16 oz
Date First Available : November 16, 2021
Manufacturer : Premium Shoppe
ASIN : B09M1XDM8S
Best Sellers Rank: #1,462 in Pet Supplies (See Top 100 in Pet Supplies) #21 in Dog Shampoos
Customer Reviews: 4.6 4.6 out of 5 stars (1,747) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Intense Hydration: Our oatmeal shampoo offers soothing relief from dryness, itching, and hot spots. Enriched with natural oatmeal and aloe, it deeply hydrates, replenishing the skin’s moisture while removing dirt and odors. Safe for all skin types, it effectively soothes dryness and dandruff, leaving your pet feeling refreshed. Pair with our Oatmeal Conditioner for the ultimate moisturizing skin care routine.
Less is More: With a rich lather that rinses off effortlessly, a little goes a long way with Lillian Ruff Oatmeal Shampoo. Experience deep cleansing and nourishing softness with minimal product usage, saving you time and money while ensuring your pet receives the best care.
Tranquil Bathing Experience: Enhance bath time with the calming blend of lavender and coconut derived from natural extracts. Soothe your pet with this gentle scent, promoting a stress-free bathing experience leaving your pet feeling refreshed and rejuvenated after each wash.
Made in the USA: Proudly manufactured in the USA to the highest standards, our formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan
A Brand Used by Professionals – Lillian Ruff serves professional vets and groomers all over the world thanks to our gentle formula and quality ingredients. Everything at Lillian Ruff is produced to human standards and formulated for Pets.
10 reviews for Lillian Ruff PRO Formula Deodorizing Oatmeal Dog Shampoo – Calms Itching & Allergies, Ultra-Nourishing Dry Skin Relief – Oatmeal, Aloe, Coconut Oil, Lavender & Provitamin B5 – Made in USA (16oz)
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$19.95
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